Responsive Logos

An exploration into scalable branding for the digital age


'Responsive logos' is a project that explores how brands might adapt for todays multiple devices and screen resolutions. By applying responsive design principles to individual elements of a logo, and stripping out detail in relation to screen size, a more legible and appropriate logo can be displayed. The concept aims to move branding away from fixed, rigid guidelines into a more flexible and contextual system.


The website received over 50,000 views on the first day, and has since received thousands of shares on various social media platforms. The concept sparked a debate in the design community around how strict brand guidelines should be, creating mixed opinions on whether the concept was legitimate for the future or not. Additionally, articles and posts were created by inspirational blogs including FastCompany, Design Taxi, Under Consideration, 99Designs and Hacker News.

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